Trim Report

Toyota Prius Persona Series2012

Includes:PRIUS|Persona Series
$4,000
Starting From
13
Active Listings
—
Avg Mileage

Sourced from 13 active dealer listings as of

Min $4,000
Max $15,990
From $4,000
Fresh

Persona Series Market Overview

All Trims Combined
From$1,200
$1K–$16K
132 listings147,727 avg miles
Five
From$1,650
74 listings|$2K–$15K
Four
From$3,500
160 listings|$4K–$24K
Four Touring
From$9,700
38 listings|$10K–$22K
L Eco
From$12,900
35 listings|$13K–$24K
LE
From$8,900
734 listings|$9K–$40K
Limited
From$9,995
335 listings|$10K–$47K
Nightshade
From$39,561
3 listings|$40K–$41K
One
From$4,990
36 listings|$5K–$25K
Persona Series
From$4,000
13 listings|$4K–$16K
Three
From$1,200
272 listings|$1K–$100K
Three Touring
From$8,940
27 listings|$9K–$22K
Touring
From$2,200
28 listings|$2K–$11K
Two
From$1,000
465 listings|$1K–$26K
XLE
From$8,980
705 listings|$9K–$42K
XSE
From$38,100
7 listings|$38K–$39K
XSE Premium
From$42,605
8 listings|$43K–$45K

2012 Toyota Prius Persona Series Pricing

Price Trend

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13 listings and counting.

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Where to Find Toyota Prius Persona Series

Location data for all 2012 Toyota Prius trims combined

35States

The biggest cluster of inventory is in California (18%), but the remaining listings are spread across 34 other states nationwide.

Toyota Prius Safety & Reliability

Safety data for all 2012 Toyota Prius trims

High Concern

The 2012 Toyota Prius has a high safety risk profile with 4 recall campaigns and 675 NHTSA complaints. Before buying, verify that all recalls have been completed. It's free at any dealer.

4
Recalls
675
Complaints
70
Crashes
4
Fires
Recall Findings
18V6840002018-04-10
HYBRID PROPULSION SYSTEM

Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2010-2014 Toyota Prius and 2012-2014 Toyota Prius V vehicles. Excessive voltage in the Intelligent Power Module (IPM) within the inverter may cause the hybrid system to shut down, causing the vehicle to stall while being driven.

If the hybrid system shuts down unexpectedly, it can increase the risk of a crash.

View at NHTSA
16V4870002016-30-06
AIR BAGS:SIDE/WINDOW

Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain model year 2010-2012 Toyota Prius, 2010 and 2012 Toyota Prius Plug-in Hybrid, and 2011-2012 Lexus CT200h vehicles. A weld in the curtain shield air bag inflator may crack causing one or both portions of the inflator to eject into the passenger cabin.

If either portion of the curtain shield air bag inflator ejects into the passenger cabin, there is an increased risk of injury to vehicle occupants.

View at NHTSA
14V0530002014-12-02
HYBRID PROPULSION SYSTEM: INVERTER

Toyota is recalling certain model year 2010 through 2014 Prius vehicles. In the affected vehicles, the Intelligent Power Module (IPM) inside the inverter module (a component of the hybrid system) contains transistors that may become damaged from high operating temperatures. If this occurs, various warning lamps will be illuminated on the instrument panel and the vehicle will have reduced power allowing it to only drive a short distance.

The vehicle may enter a fail-safe/limp-home mode that limits the drivability of the vehicle. The hybrid system could also shut down completely resulting in a vehicle stall, increasing the risk of a crash.

View at NHTSA
View all 4 recalls
16V3960002016-02-06
SEATS:FRONT ASSEMBLY:SEAT HEATER/COOLER

Southeast Toyota Distributors, LLC (SET) is recalling certain 2005-2011 4Runner, Highlander, Sequoia, and Sienna, 2005-2010 Avalon and Tundra, 2006-2008 Camry Solara, 2006-2010 Highlander hybrid, 2006-2011 Rav4 and Tacoma, 2007-2010 FJ Cruiser, 2007-2011 Camry hybrid, 2009-2010 Venza, 2010-2012 Prius, 1988-1990 and 2005-2010 Camry, and 1989 and 2009-2010 Corolla vehicles equipped with aftermarket accessory seat heaters with a copper strand heating element. The electrical wiring in the seat heaters may be damaged when the seat cushion is compressed.

If damaged, the copper strand heating element may short circuit, increasing the risk of a fire.

View at NHTSA

Source: National Highway Traffic Safety Administration (NHTSA)

Top Complaint Areas

Across 1 model years, 675 owners have filed complaints about the 2012 Toyota Prius. SERVICE BRAKES issues top the list, so ask the seller about this area specifically during your inspection.

01Service Brakes249
02Engine40
03Exterior Lighting33
04Electrical System30
05Unknown Or Other27
675 total across 1 model years (2012–2012)Full data at NHTSA.gov
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Toyota Prius Fuel Economy

EPA fuel economy data for all 2012 Toyota Prius trims

41–50mpg combined
·
43-53city
·
39-49hwy
·
$900-$1,050/yr

Across 4 configurations, the 2012 Toyota Prius returns 41–50 MPG combined. Choose the thriftier option if you're commuting; the sportier setup if you're not counting gallons.

By Trim
Prius c - Automatic (variable gear ratios)
50mpg
1.5L 4-cyl · Front-Wheel Drive
53 city46 hwy~$900/yr-1/10 Poor
Prius Plug-in Hybrid - Automatic (variable gear ratios)
50mpg
1.8L 4-cyl · Front-Wheel Drive
51 city49 hwy~$900/yr-1/10 Poor
Prius - Automatic (variable gear ratios)
48mpg
1.8L 4-cyl · Front-Wheel Drive
49 city46 hwy~$900/yr-1/10 Poor
Prius v - Automatic (variable gear ratios)
41mpg
1.8L 4-cyl · Front-Wheel Drive
43 city39 hwy~$1,050/yr-1/10 Poor

Source: U.S. Environmental Protection Agency (EPA)

Persona Series Trim Buyer Questions

What to know about the 2012 Toyota Prius Persona Series

How does the Persona Series compare to other Toyota Prius trims?

Every Toyota Prius trim targets a different buyer. The 2012 model page compares all available trims side by side.

What should I know about maintaining the 2012 Toyota Prius Persona Series?

The Persona Series shares its core mechanicals with other Toyota Prius trims, so major service intervals are similar. Watch for service brakes issues, the most commonly reported problem area. There are 4 recalls to verify before purchase. The 2012 model page has the details.

What are the best years for the Toyota Prius Persona Series?

Check the price-to-mileage ratio for each Toyota Prius Persona Series year. The last year before a generation change is usually the most refined; the first year after is when resale drops fastest. The Toyota Prius overview compares all years side by side.

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