Trim Report

Toyota Prius Persona Series2023

Includes:PRIUS|Persona Series
$4,000
Starting From
12
Active Listings
—
Avg Mileage

Sourced from 12 dealer listings in the latest market snapshot as of

Min $4,000
Max $15,668
From $4,000
Fresh

Persona Series Market Overview

All Trims Combined
From$22,046
$22K–$42K
135 listings33,889 avg miles
Five
From$4,800
64 listings|$5K–$17K
Four
From$1,650
159 listings|$2K–$23K
Four Touring
From$9,997
33 listings|$10K–$23K
L Eco
From$12,720
25 listings|$13K–$24K
LE
From$9,980
618 listings|$10K–$36K
Limited
From$10,294
342 listings|$10K–$47K
One
From$4,990
28 listings|$5K–$20K
Persona Series
From$4,000
12 listings|$4K–$16K
Three
From$1,800
236 listings|$2K–$23K
Three Touring
From$9,989
32 listings|$10K–$24K
Touring
From$1,999
16 listings|$2K–$12K
Two
From$1,100
445 listings|$1K–$25K
XLE
From$10,900
667 listings|$11K–$42K
XSE Premium
From$41,955
4 listings|$42K–$45K

2023 Toyota Prius Persona Series Pricing

Price Trend

Building price history...

Only 12 available nationwide.

Limited supply means limited chances. Get notified the moment new ones appear.

Get new listing alertsFrom $5/week

Where to Find Toyota Prius Persona Series

Location data for all 2023 Toyota Prius trims combined

34States

If you're near California, you're in luck: 18% of listings are there. But with 34 states represented, there's likely one near you too.

Toyota Prius Safety & Reliability

Safety data for all 2023 Toyota Prius trims

High Concern

The 2023 Toyota Prius has a high safety risk profile with 2 recall campaigns and 16 NHTSA complaints. Before buying, verify that all recalls have been completed. It's free at any dealer.

2
Recalls
16
Complaints
1
Crashes
0
Fires
Recall Findings
24V2740002024-17-04
ELECTRICAL SYSTEM:WIRING:SWITCHES/KNOBS/BUTTONS

Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Prius and Prius Prime vehicles. Water may enter the rear door switch and cause a short circuit, allowing an unlocked rear door to open unexpectedly.

A door that unexpectedly opens while the vehicle is moving or during a crash increases the risk of injury.

View at NHTSA
26V0490002026-28-01
ELECTRICAL SYSTEM:WIRING:SWITCHES/KNOBS/BUTTONS

Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Prius Prime, 2023-2026 Prius, and 2025-2026 Prius Plug-in Hybrid vehicles. Water may enter the rear door switch and cause a short circuit, allowing an unlocked rear door to open unexpectedly.

A door that unexpectedly opens while the vehicle is moving increases the risk of injury.

View at NHTSA

Source: National Highway Traffic Safety Administration (NHTSA)

Top Complaint Areas

Across 1 model years, 16 owners have filed complaints about the 2023 Toyota Prius. UNKNOWN OR OTHER issues top the list, so ask the seller about this area specifically during your inspection.

01Unknown Or Other3
02Electrical System,latches/locks/linkages2
03Wheels2
04Seat Belts,structure1
05Structure1
16 total across 1 model years (2023–2023)Full data at NHTSA.gov
Know the risks. Now track the deals.Start tracking for $5/week

Toyota Prius Fuel Economy

EPA fuel economy data for all 2023 Toyota Prius trims

48–57mpg combined
·
49-57city
·
47-56hwy
·
$1,200-$1,400/yr

Across 6 configurations, the 2023 Toyota Prius returns 48–57 MPG combined. Choose the thriftier option if you're commuting; the sportier setup if you're not counting gallons.

By Trim
Prius - Automatic (variable gear ratios)
57mpg
2.0L 4-cyl · Front-Wheel Drive
57 city56 hwy~$1,200/yr9/10 Clean
Prius AWD - Automatic (variable gear ratios)
54mpg
2.0L 4-cyl · Part-time 4-Wheel Drive
53 city54 hwy~$1,250/yr9/10 Clean
Prius Prime SE - Automatic (variable gear ratios)
52mpg
2.0L 4-cyl · Front-Wheel Drive
53 city51 hwy~$1,300/yr10/10 Clean
Prius XLE/LTD - Automatic (variable gear ratios)
52mpg
2.0L 4-cyl · Front-Wheel Drive
52 city52 hwy~$1,300/yr9/10 Clean
Prius AWD XLE/LTD - Automatic (variable gear ratios)
49mpg
2.0L 4-cyl · Part-time 4-Wheel Drive
49 city50 hwy~$1,400/yr8/10 Clean
Prius Prime - Automatic (variable gear ratios)
48mpg
2.0L 4-cyl · Front-Wheel Drive
50 city47 hwy~$1,400/yr10/10 Clean

Source: U.S. Environmental Protection Agency (EPA)

Persona Series Trim Buyer Questions

What to know about the 2023 Toyota Prius Persona Series

How does the Persona Series compare to other Toyota Prius trims?

The Persona Series occupies a distinct position in the Toyota Prius range. See how it stacks up on the 2023 overview page.

What should I know about maintaining the 2023 Toyota Prius Persona Series?

Budget for standard Persona Series maintenance plus any trim-specific items. The 2023 has 2 recalls on file. Review the known issues on the model year page for areas to inspect before purchasing.

What are the best years for the Toyota Prius Persona Series?

For the Persona Series, look at the price-to-mileage ratio across model years. Later model years before a redesign tend to be the most refined version of the platform. See the Toyota Prius buyer's guide.

Get Toyota Prius market updates

We'll email you when prices shift or new data comes in for the 2023 Toyota Prius.

No spam. We'll only reach out about Toyota Prius features.